Plain-English definitions, reviewed by an independent investor

Robo-Advisor

A robo-advisor is software that builds and rebalances a diversified portfolio from a short risk quiz.

A robo-advisor is software that builds and rebalances a diversified portfolio from a short risk quiz.

(Automated allocation and rebalancing)

Why it matters

It lowered the cost of professional management to near nothing.

Common confusion

It is generic; it will not coach you through a personal crisis or tricky tax.

Definitions reviewed by the Investing Glossary editorial team.

Frequently Asked Questions

Cheaper than a human?

Usually yes, with low minimums, but less tailored advice.

Are robos safe?

Regulated like other advisers; the portfolios are plain diversified funds.

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